An entirely new UX and UI system for the relaunch of the global website.

Custom iconography was designed to address the specific topics and verticals of IT & Technology. This was developed alongside a set of guidelines for the creation of future icons and symbols. These icons were to be used not only in marketing, but also in digital presentations, websites, and apps.

Internal systems for employees and HR were revamped with entirely new UX and UI, for a vastly improved overall daily work experience.

Working with an external vendor, an Augmented Reality app was developed to offer an engaging experience for associates during the annual global summit.

The 2019-2020 rebrand effort presented opportunities to revamp much of the company's brand touchpoints, such as collateral.